We started out as a team of four in a single room, shipping our first plugin to a few hundred early users who were generous with their feedback.
2021
A year of listening. We rebuilt the core on top of everything we had learned, and crossed ten thousand active installs for the first time.
2022
We streamlined and released new initiatives, consisting of a dedicated marketplace for dashboard templates as well as the name of our brand-new solution. Moreover, we are working on a ground-breaking mega project this year.
2023
We leaned into the WordPress community — meetups, contributions and personal support. Asynchronous messaging opened up real conversations with creators, bridging the gap between us.
2024
The team doubled and so did the catalogue. Every product moved onto one shared design system, which made everything faster to build and easier to use.
2025
Looking ahead: deeper integrations, an open API, and the same promise we started with — software that stays out of your way.
Company History Timeline – Show Arrows
2020
A Small Beginning
We started with a simple idea and a small team, determined to build products that make everyday work easier.
2021
Finding Our Way
We listened closely to our customers, improved our products, and slowly built a community around what we were creating.
2022
Growing Together
New people joined the team, new products launched, and our small idea began reaching customers around the world.
2023
A Bigger Vision
With growing demand, we expanded our product lineup and focused on creating a faster, simpler, and better experience.
2024
Building for Scale
We strengthened our team, improved our technology, and brought everything together under a more consistent product experience.
2026
The Next Chapter
Today, we continue to innovate with smarter products, deeper integrations, and a clear vision for what comes next.